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LC Waikiki’s Metaverse Attack: Transforming Customer Experiences
Turkey’s global fashion retail brand, LC Waikiki, has initiated efforts to provide meta-experiences for its customers.
LC Waikiki has revealed the initial images of its meta-store/beyond-store project developed by the in-house meta team.
In a statement, LC Waikiki expressed its goal to revolutionize online and offline shopping habits by leveraging the immersive experience potential offered by the metaverse.
![LC Waikiki's Metaverse Attack: Transforming Customer Experiences](https://b3454886.smushcdn.com/3454886/wp-content/uploads/2023/12/LC-Waikikis-Metaverse-Attack-Transforming-Customer-Experiences.jpg?lossy=2&strip=1&webp=1)
Şerafettin Özer, the General Manager of Digital Transformation and Information Technologies at LC Waikiki, outlined the three main aspects of their metaverse initiatives: physical environments, digital channels, and integrated multi-channels, utilizing evolving technologies.
He emphasized that the exciting transformation would be driven both by the in-house meta team and external resources.
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